Family First Aiders
Creation of a logo and a brand identity – from initial conception to the final execution – for stationery and press and marketing campaigns, along with merchandise, for a social enterprise and charity based in north London. The first aid courses, held at home and communities, are designed for parents with small children and young people, targetting those most at risk or in need.
With the help of the School for Social Entrepreneurs – and in conjunction with the business mentorship from The Lloyds Bank Social Entrepreneurs Programme – a set of standards and guidelines were outlined for the brand identity and marketing campaign. Also, a number of key elements were identified for the logo, illustration, colour scheme and typography in relation to specific needs of the organisation: the brand needed to stand out from other first-aid training companies in its style, aims and social impact. The identity thus needed to look professional but not too heavily medical, to appeal to a diverse range of target groups, and to be friendly, warm, modern, exciting, inspiring, accessible, affordable, and so on.
See more on my blog.
We are very happy with the work Andreja Brulc has done for us. She has shown commitment to understanding the aims and values of the organisation and translated this into a strong image that has now become the starting point of our branding and marketing campaign.
– Emily Wood, CEO & Founder of Family First Aiders, Testimony, 29 Sep 2014