/ IDENTITY / Trees and Shrubs

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Arkesis / International Dendrology Society (IDS)
Identity, Marketing & Web Designer
2014–current

Design of a logo and a website, Bean's Trees and Shrubs, for the International Dendrology Society. The website is an online edition of a vital multi-volume reference work, Trees and Shrubs Hardy in the British Isles. The design was developed further for the project's sister site, Trees and Shrubs Online, for which stationery and marketing material was also produced to promote the ongoing project.

A simple and minimalist design was applied to both sites, based on a clear typography, in order to simplify navigation through such a large database. Both sites are based on a colour palette of two strong principal colours, representing a seasonal change on trees: green and earthy orange.

Trees and Shrubs image
Trees and Shrubs image
Trees and Shrubs image
Trees and Shrubs image
Trees and Shrubs image
Trees and Shrubs image
Trees and Shrubs image
Trees and Shrubs image
Trees and Shrubs image
Trees and Shrubs image