/ DESIGN / Beletrina Softbacks

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Beletrina Academic Press
Chief Creative Designer & Illustrator
2011–12

Design for a series of 20 book covers for Pocket Beletrina, the softback literary imprint of the major Slovene book publisher Beletrina Academic Press. In order to achieve a low cost of production, the brief required a simple yet modern design that did not compromise on quality when compared to the hardbacks, as well as an eye-catching brand in bookshops that would appeal to a wider audience.

The brand is thus based on the principle of a strict template, placing the author and the title on two separate stripes. The stripe for the author shows the colour – chosen for a particular book from a previously created colour scheme – that repeats at the back as well. The title is on a separate white stripe. Unlike with the hardbacks, the typography remains the same throughout the series. The artwork consists of a single black-and-white photograph that more-or-less directly reflects the title of the book.

See more on my blog.

Beletrina Softbacks image
Beletrina Softbacks image
Beletrina Softbacks image
Beletrina Softbacks image
Beletrina Softbacks image
Beletrina Softbacks image
Beletrina Softbacks image
Beletrina Softbacks image
Beletrina Softbacks image
Beletrina Softbacks image
Beletrina Softbacks image
Beletrina Softbacks image
Beletrina Softbacks image
Beletrina Softbacks image
Beletrina Softbacks image
Beletrina Softbacks image