Beletrina Academic Press
Exhibition Curator & Designer
A complete concept for an exhibition – from branding (logo, identity, and marketing material) to the exhibition and display design – held at the Dreamspace Gallery (London, UK • 3–9 Oct 2010) in conjunction with the literary event. A children's creative workshop – Book Project: Tales from Slovenia – sponsored by the Republic of Slovenia, Office for Slovenians Abroad, was also held.
The exhibition showed a selection of book covers, displayed in two rows of stripes in order to invoke the idea of the stripe created for the imprint's brand identity. The stripe was broken up in the middle by framed original fragments or whole artworks. The real books and sketchbooks were also shown on the window shelf of the gallery.
The Slovene literary publisher Beletrina Academic Press is presented in the U.K. for the first time … with the exhibition showing book cover designs by Andreja Brulc and with a literary event …
– Reportage by Matjaž Ambrožič (the news presented by Alenka Kotnik ), "Beletrina v galeriji Dreamspace," Studio City (Knigga) (TV Slovenija 1), MMC RTV SLO, 5 Oct 2010 (broadcasted 12 Oct 2010, starts 00:50 & length 00:57)
– Emily Gosling, Design Week, 30 Sep 2010