Personal Art Project
An exhibition of typographically led work, Random Project (London, UK • 15–30 Sep 2006), held as part of the London Design Festival 2006. A collective of graphic designers and artists (who had all studied the Experimental Typography course at LCC led by Sarah Hyndman, CEO and Director of Type Tasting) developed projects based on randomly selected words from Time Out.
The word beautiful is pivotal in the novel A Day in Spring (1953) by Slovene writer Ciril Kosmač (1910–1980). The author, who spent many years in exile, suffuses his prose with nostalgia and a sense of longing for his native landscape.
This project was later on included in three solo shows: Sketchbook for a Journey (Ptuj, Slovenia • 2011) as part of Days of Poetry and Wine Festival 2011; Tales of Two Cities (Kamnik, Slovenia • 2022) in conjunction with Expect the Unexpected (ETU 22); and Andreja Brulc: Odstiranja/Unveilings (Šmarje pri Jelšah, Slovenia • 2023). The latter two were curated by Karmen Volavšek.
See more on my blog.
In the art project Beautiful (Random Project) …, Andreja, with nostalgia and melancholic longing arising from a lost sense of belonging, returns to her native Slovenian landscape. On an experimental typographic journey, she paints the feelings of this landscape in black-and-white shades, because "black and white is more realistic than life in colour". As Andreja has written: "The fragmentation of one’s identity and the displacement are contrasted with the sense of belonging, as the feeling of longing for something lost is relieved through the symbolic reconnection with the nature of one’s native place." The tension between beauty (nature) and the feeling of displacement is reflected in the use of methods, techniques and materials in this piece. On the one hand, pure beauty and perfection in surface, texture and materials, while, on the other, contrast and reversal – traces of decay and transience are emphasized using the "bubble" technique, uneven paint application and varied textures. Black-and-white shades merge into a disappearing "silver" landscape.
— Karmen Volavšek, Curator/Author of Andreja Brulc: Odstiranja/Unveilings, Book/Exhibition Catalogue, 1 Feb 2023, 14
Andreja Brulc was a student on our pioneering course in Experimental Typography from 2004 at LCC … She was the first Slovenian student to attend … She was a dedicated and enthusiastic student who produced very strong and creative work … Andreja was subsequently selected to become of the core members of the international Random Project. This was a collective of the most talented graphic designers and artists who had studied on the Experimental Typography course at LLC.… Andreja firmly placed Slovene culture on the London map. She subsequently reinforced this by giving an inspiring talk on her projects showing visuals and discussing the artists behind her ideas. Andreja's original and innovative work has a great amount of potential in design and illustration on international level …
– Sarah Hyndman, CEO & Director of Type Tasting, Recommendation Letter, 2 Sep 2009